The Brand

Lectric eBikes is one of the fastest-growing electric bike companies in America, selling more than 400,000 eBikes in its first 4 years. In 2023, Lectric helped electrify more Americans than Ford, Volkswagen, Hyundai, Rivian, Lucid, BMW, and Porsche combined. Most of this growth is powered by the success of Lectric’s most popular electric bike, the Lectric XP, which is the third most popular EV in America behind only the Tesla Model 3 and Model Y.

The Founders

Lectric eBikes co-founders Levi Conlow (CEO) and Robby Deziel (CINO) designed their first eBike in 2019 and have continued to make waves in the eBike space ever since. While Lectric eBikes continues to set the standard for riders and lead the industry with its best-selling eBikes, the initial idea originated from Levi’s father, who was in search of an affordable eBike. He turned to Levi and his childhood friend, Robby, for help and the duo made it their mission to create a high-quality eBike at an accessible price. Levi’s business-oriented mindset and talent for seeing the “big picture” was a perfect complement to Robby’s gifts of mechanics and creativity. After initial challenges with their first model, they designed their Lectric XP series of eBikes, which were named after “experience points” as a homage to their video game-rooted friendship. The eBikes were an instant hit with customers and industry experts due to the authentic combination of affordability, foldability, and comfort.

Chief Innovation Officer Robby Deziel has a bachelor’s degree in mechanical engineering from the University of Minnesota. Chief Executive Officer Levi Conlow has a bachelor’s degree in Entrepreneurial and Small Business Operations, and a master’s degree in leadership. Conlow is also a 2022 Featured Honoree in Forbes 30 Under 30. Together, he and Robby have dedicated much of their efforts to philanthropic work since the company’s launch in 2019. In 2023, Lectric eBikes donated more than $2.5 million to support a variety of charities around the world.

Lectric eBikes, Affordably Awesome.

We believe selfless service is a disruptive force for good.

By keeping our prices reasonable, we're creating opportunities to get more out of life at home and around the world.

  • Levi Conlow Profile

    Levi Conlow


  • Robby Deziel Profile

    Robby Deziel


  • Brent Conlow Profile

    Brent Conlow


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    Shop Dog

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